The Problem
How do you truly capture and represent one of Australia’s most diverse and beautiful regions? Following the decision to merge the South West region’s two competing tourism boards, a single brand was needed to represent the Margaret River Region. The new brand had to appeal to a broad audience – not only locally, but to interstate and overseas markets.
How do you truly capture and represent one of Australia’s most diverse and beautiful regions? Following the decision to merge the South West region’s two competing tourism boards, a single brand was needed to represent the Margaret River Region. The new brand had to appeal to a broad audience – not only locally, but to interstate and overseas markets.
The Solution
In a diverse region where everyone can have his or her own unique adventure, the proposition of Your Margaret River Region was developed. The thumbprint forms the basis of the identity, representing the intersection of the stunning geography and landscapes, yet also capturing the truly personalised journey anyone can have in the region. The intersection of each of the thumbprints promote the brand as far more than a wine region – each representing a different element of the region. The outcome is a brand that is ownable by each and everyone who visits the region – truly making it ‘Your Margaret River Region’.
In a diverse region where everyone can have his or her own unique adventure, the proposition of Your Margaret River Region was developed. The thumbprint forms the basis of the identity, representing the intersection of the stunning geography and landscapes, yet also capturing the truly personalised journey anyone can have in the region. The intersection of each of the thumbprints promote the brand as far more than a wine region – each representing a different element of the region. The outcome is a brand that is ownable by each and everyone who visits the region – truly making it ‘Your Margaret River Region’.
Outcomes
The Your Margaret River Region launched in June 2015 to a local, international, and overseas audience. The identity is a part of a long-term campaign that can adapt and have new meaning as the region grows and evolves.
The Your Margaret River Region launched in June 2015 to a local, international, and overseas audience. The identity is a part of a long-term campaign that can adapt and have new meaning as the region grows and evolves.
