Vantage Crystal Clear Tape
A Collaborative Effort to Create the Next Great Thing in Tape
Project is the result of a pilot program to bring together students of multiple design and a packaging disciplines to create a complete brand and product for adhesive tape. Corporate representatives from Target, 3M, and Great Northern Corporation oversaw and judged the progress of students and professors at the University of Wisconsin - Stout.
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Disciplines included: Graphic Design, Packaging and Industrial Design. Target demographic was to market towards the corporate office user. Chosen as overall winner among seven total participating groups.
Final product design is a suspended dispenser with a black plastic and stainless steel finish. (Aaron Meidl and Tyler Erikson)
Package design includes open windows for product viewing and die-cut of branding elements. Displayer features a gravity feed dispenser for refills and constructed from 32 C flute corrugate (ZacharyKomro, Lisa Bonney, Mike Kruse, Ian McClaire)
My contributions: Market research, logo design, package design
This project was completed while at the University of Wisconsin - Stout 2012
Final digital rendering of product. Physical sample shown below.
Concept for complete displayer. Designed in Solidworks, graphics applied through photoshop manipulation
