IKEA Rent Campaign
How did we convince the people of Perth and Adelaide to give an IKEA Catalogue a home? We offered to pay them rent. This cute little radio spot was my contribution to the D&AD Pencil winning campaign.
How did we convince the people of Perth and Adelaide to give an IKEA Catalogue a home? We offered to pay them rent. This cute little radio spot was my contribution to the D&AD Pencil winning campaign.
