London based charity 'Voyage' (in association with the Black Police Association's Trust) approached me again with a request to produce a printable document designed to help encourage a partnership with telecommunications company Lebara. Armed with logos and a few correlating ideas between the two organisations, I set out to produce a layout that connected two identities together.
I brainstormed key messages and designs that related to both brands simultaneously. The ideas of community and connections rung the most true, and so I worked on incorporating the two logos together with modern society's most universal symbol of connection, Wifi. Along with the use of a similar colour scheme, I came up with the primary design logo and worked with a number of original photographs to blend 'connection' and 'community' together.
The use of shapes and colour developed from the primary logo into the rest of the document quite naturally, as my intention was to maintain the same understanding of 'community' and 'connection'. I continued to incorparate the symbol into the page, in corners and as bullet points for key messages.
In retrospect, this project was well conceptualised though there are elements in its execution that can be worked on. While the primary design had well established a relation between two organisations, the use of space could have been more dynamic, or at least a little better structured. The project as a whole was invaluable in understanding how to bring organisation identities together.
Please visit Voyage for more information on the charity.
