values to comunicate: innovation, technology, reliability -> through the font
promise: transpiration, well-being, movement, lightness -> through the grapics
imagine of healty but not strongly medical, in reference to sports -> fresh and modern image
applying to different contests of use and sectors as well as supports and technics.
promise: transpiration, well-being, movement, lightness -> through the grapics
imagine of healty but not strongly medical, in reference to sports -> fresh and modern image
applying to different contests of use and sectors as well as supports and technics.
black&white and negative versions.
pokerwork on rawhide.
embroidery on silk label.
I followed the production process: from concept to the design system on different supports.