This campaign launched Brahma - a Brazilian Beer - as a global brand. The client didn't want to spend too money so we decided to launch the beer with a mini-book: The BrahmaSutra. The rest of the campaign was based on this book that brought the Brahma way of living.
When Brahma disappeared from the shelves because of a mistake in planning, we saw it as an opportunity
COPY: "Highly unlikely. These days, if you see a Brahma anywhere in Florida, chances are your mind is playing tricks on you. All 185,000 bottles full of golden liquid that arrived in these sunny shores are gone. In 28 days. Even before we launched our advertising campaign. So if you were lucky enough to try a Brahma from the first shipment, keep the refreshing taste, the ginga, and the beautiful curvy bottle in your memory. That's the only place you'll find it until the next shipment arrives."
COPY: "Last seen in Florida June 30th. Curvy bottle filled with refreshing golden liquid, wearing red cap and red label. It's missing, and you won't see it until the next shipment arrives. All 185.000 bottles of Brahma that reached these sunny shores are gone. In 28 days. Even before we launched our advertising campaign. So if by any chance you spot a subject that fits the above description, don't call 911. Keep it to yourself and enjoy it."
