Maria Schaerrer Busuttil — Branding + Invitation
PROJECT DESCRIPTION
Born in Malta, Maria Schaerrer Busuttil is a Maltese sculptor, painter and ceramics artist. This particular project showcases the creation of the branding identity, and the invitation for the solo exhibition taking place in Valletta.
All visual materials take into consideration her future exhibitions, both locally and abroad.
Whether a hand-crafted piece of ceramic, sculpture or painting, it was a challenge to study Schaerrer's style, translate
it in an elegant way, and at the same time respect the versatility that each piece of her art bears.
Even though Versatility is the core element featuring this project, by working through the various textures, subjects and colours their dimensions were amplified in order to reach a uniform visual identity. The black and white colour palette is preferred in this project as it gives a warm feeling while it provides the flexibility needed for the artist to hop from one style to another without unsettling the perspective of the audience.
Overall the branding identity reflects the artist’s lifelong passion for art and at the same time invites the audience to be absorb by her inner vibrancies and grace.
CLIENT
Maria Schaerrer Busuttil
PROJECT
MSB — Branding + Invitation 2015 ®
DESIGNER
Glenn Ellul at JPA
Glenn Ellul at JPA
LOGO
Reversed out version on black
ABOUT THE ARTIST
Elegant and abstract, Maria’s works are the result of a lifelong passion for the artistic, mirroring her interpretation
of the world around her. Today, the artist’s beautiful and unique worksgrace homes around the world.
Deeply influenced by the artist’s travels, each creation – whether a hand-crafted piece of ceramic, sculpture or
painting – is a reflection, interpretation and reaction to the distinct sounds, smells and sights of the local culture
and landscape. Maria is an avid traveler, and her nomadic lifestyle has taken her all over the world – from Scotland
to Montana, Morocco to Tanzania, Mozambique and everywhere in between. Having spent most of her life abroad
in Switzerland and the United States, the artist has only recently returned to her home country, the Mediterranean Island of Malta.
Maria’s personal inspiration stems from iconic artists such as Georgia Totto O’Keeffe (1887-1986), often referred
to as the mother of American modernism. The artist attended the Polytechnic Institute in Malta and studied interior design at Rhodec International. As a painter and sculptor, she is predominantly self-taught, discovering her love for ceramics in her mid-thirties, under the tutelage of renowned Swiss Sculptor, Karl Lukas Honegger.
The artist’s work is ever evolving creating art which is highly versatile, ranging from the realistic to the deeply impressionistic and incorporates a diverse range of mediums and materials. Often integrating woods, sand
and clay into her paints, Maria’s works are creative pieces of passion and beauty, infused with vibrant
colours that bring forth an energy both deeply personal and endowed with an inherent grace.
LOGO
Version on MSB's paintings
VISUAL IDENTITY
Textured and tonal variations of the core grey palette have been applied across the visial identity and its invitation
through responsibly sourced paper stocks, to echo the corporate stationery.
INVITATION POCKET
Elements such as the debossing and the string & button closure were used to reinforce the personal and
tactile approach that I had also began to establish through the overarching brand identity.
INVITATION POCKET
The pocket invitation conceptualised a memorabilia for collectors. It consists of a pack of 4 postcards, Biography note,
Business card, RSVP Card together with the Invitation.
BUSINESS CARDS
There are 10+ versions of the business cards each featuring details of MSB's work.
Maria Schaerrer Busuttil creates artistic pieces endowed with passion, beauty and inherent grace.
Her work is highly versatile, ranging from the realistic to the deeply impressionistic and incorporates a diverse range of mediums and materials.
BIOGRAPHY CARDS
Biography Cards featuring MSB's Ceramics work
PRIVATE COLLECTION
'Kandahar' (Painting) featured in a private home
POSTCARDS
Postcards featuring MSB's excusite work.
RSVP
The companion RSVP is designed in the form of a small card format together with an self-addressed envelope
PAINTING CARDS
The Cards for item's descriptions
PRIVATE COLLECTION
'Everglades’ Day' (Painting) featured in a private home
'Everglades’ Day' (Painting) featured in a private home
WEBSITE
MSB'S website showcasing the Ceramics collection
EXHIBITION
'Impressions of the World' is the private solo exhibition held by MSB, with a body of work exploring a journey
of the world as seen through the eyes of the artist. © Photo — JCiappara
WALLPAPERS
Mobile wallpapers featuring details of MSB's paintings
STATIONARY
Excerpt from the letterhead
