Seamus Masterson's profile

Alien Isolation - Worldwide TV & Online Campaign

I was extremely pleased to be able to work with SEGA and Creative Assembly on this epic game, which IMO is the first game to do justice to the spirit of the IP.  
 
I conceived a campaign of TV, radio and online commercial content to communicate the game, and was very pleased to be the lead editor on the key executions also (I really didn't need to be, but it's ALIEN, so I wasn't about to let anyone else do it ;)  
 
We worked closely with CA to ensure that the game sequences we created matched the intensity of the game experience they were aiming for, which involved us doing a lot of wrangling and choregraphy with their game build).  
 
N.B. The TVC picked up a gold award for best gameplay trailer at the 2015 Game Connection Awards in Paris, which was nice. 
Alien Isolation - Worldwide TV & Online Campaign
Published:

Alien Isolation - Worldwide TV & Online Campaign

I was the Creative Director for the advertising campaign of this epic game. We worked in alliance with SEGA and CA to ensure that the campaign wa Read More

Published: