Pledge is a campaign prepared for Merck, a leading pharmaceutical. This campaign is an awareness campaign to help human pre diagnose diabetes.

 

 

After research, Spoon decided to build and relate the brand to the world’s diabetes day logo, which is already familiar and known by all diabetes patients and public.

The circle form was used and Spoon created all elements related to the campaign, each element has a significant meaning to the viewers and the small circles used in between the elements resemble the red blood cells.
The color code that was used follows the Merck color code, to ensure familiarity and relation to the campaign.