Project – Conceptualize and develop a line of custom garments for the Sports Illustrated Heisman Tour presented by Nissan, including original limited edition t-shirts for each tour stop and promotional clothing for event staff. Deliverable designs had to effectively represent Sports Illustrated, Nissan, and all universities and Heisman-winning alumni involved in the program.

Creative – D&C worked closely with Sports Illustrated and the affiliated universities to create one-off collegiate designs that stayed true to the iconographic histories of the tour stops. Additionally, open lines of communication with both the Heisman Trust and respective athletes’ agencies helped D&C curate a series of illustrated renderings of past Heisman-winners in action. Because each design was subject to as many as four approvals, multiple design options and prompt feedback revisions were provided to ensure on-time delivery to each of the ten tour stops despite the quick turnaround.

Results – D&C-designed garments were featured prominently at each stop as prizes for event participants, staff apparel, and apparel for special guest speakers and attendees. Heisman Tour events garnered record attendance and participation for both the 2010 and 2011 seasons