Advertising Campaign for Dance2Dance.
Agency: Freelance
Client: Andrew Veluz Resurreccion
Agency: Freelance
Client: Andrew Veluz Resurreccion
Creative Direction: Mark Burger
Photography: Alexander Yakovlev (stock photography)
Photomontage, retouch, postproduction: Mark Burger
Dance2Dance is an international street dance competition and showcase held annually in Zuerich, Switzerland. In 2011 I was approached to create a visual piece, which would be used for the following branding purposes: street level billboards, small posters, flyers, VIP invites, event programs, backstage passes, and online presence.
Photography: Alexander Yakovlev (stock photography)
Photomontage, retouch, postproduction: Mark Burger
Dance2Dance is an international street dance competition and showcase held annually in Zuerich, Switzerland. In 2011 I was approached to create a visual piece, which would be used for the following branding purposes: street level billboards, small posters, flyers, VIP invites, event programs, backstage passes, and online presence.
The featured dancers were purchased as stock photography and were originally created by Alexander Yakovlev. The original images looked like this:
The Dance2Dance logotype was first deconstructed to simple lettering, then treated specifically for the poster before being implemented in the poster.
