Your mission
Create jaw-dropping, knee-slapping, thirst-inducing can artwork inspired by the new mike’s HARDER seasonal flavor
PASSION FRUIT, using your computer, finger paint, mom’s Pomeranian—or whatever other tools you’ve got lying around.
Bonus points for somehow conveying the fruit in your artwork - this could be through colors,
Bonus points for somehow conveying the fruit in your artwork - this could be through colors,
imagery or something cool we haven't seen before.
You can submit a single piece of artwork, several can designs or even make it a trilogy, if you're into that kind of thing.
After submitting your designs, fan voting will help determine their favorite 10 designs.
You can submit a single piece of artwork, several can designs or even make it a trilogy, if you're into that kind of thing.
After submitting your designs, fan voting will help determine their favorite 10 designs.
A judging panel will determine final decisions of up to 3 winning designs.
If chosen, your artwork will be emblazoned on 1 of 3 limited edition cans and distributed throughout the U.S next summer.
If chosen, your artwork will be emblazoned on 1 of 3 limited edition cans and distributed throughout the U.S next summer.
About
What is Passion Fruit? It's the most passionate fruit on the market, we promise. But seriously, it's tropically HARDER like if a mango and lemon had a baby. That's why it's passionate.
Who are we talking to? GUYS, 21 to 29 with a passion for funny stuff, cool art and awesome beverages with bold flavor and attitude.
6 Submitted Designs
Sketches & Process