Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend. This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.
This was a project for my Production class at SCAD. Guerrilla advertising gets its name from Guerrilla warfare. They use the same tactics, low risk, high reward. In my design I wanted to incorporate some of the warfare aesthetic (Fidel, AK47, Camo, etc) very subtle.
Still have the front as well as the back cover to shoot, after a few minor changes.
