Aroma Mediterranea soaps

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Aroma Mediterranea soaps
Product design, Illustration, Packaging
Designed in 2014

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CLIENT: Uje

Aroma Mediterranea soaps are part of a cosmetics line for body and face care. The Aroma Mediterranea line has been available for several years, and although it features very high quality products at acceptable prices, it did not have the appropriate sales results. The task was to redesign the existing line – to make it more attractive to the target group (tourists, gifts shoppers…) and highlight the products on the shelf.

As the basis of this line of rich aromas of Mediterranean plants and fruits, the idea of the whole line is based on the attractive illustrations that convey the “spirit” of the Mediterranean. Using an attractive Mediterranean color scheme and the combined technique of drawings and watercolors conveys the feeling of nature (drawings of plants and fruits) and water, hydration, relaxation, swimming (watercolor coloring).

The structure and color of the product is visible through the opening in the top part that allows the passage of light through the structure of the soap (natural or on a shelf with a back light) and thereby further highlights the color and structure of the natural soap.

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DESIGN STUDIO: Design Bureau Izvorka Juric
CREATIVE AND ART DIRECTION, DESIGN: Izvorka Jurić
ILLUSTRATION: Izvorka Jurić, Stela Kovačić
PHOTOGRAPHY: Maja Danica Pečanić

The first phase included a redesign of the product itself. The shape of the soap has been changed so that the front of soap is a square, which is a more attractive form but also occupies a greater visible surface of the shelf. On the front of soap is a stamped “am” monogram and the line of soaps are coded according to clearer and more positive Mediterranean colors. The element of the square was used as brand space and as the format of the self-adhesive label on the back.