Potential customers got a sweet smile as they enjoyed a series of fresh pastries delivering the good news about what USA TODAY can do for them. Loaded with great stats (and calories), this was a delicious way of getting the attention of editors and publishers, while reinforcing our brand through colorful visual storytelling.

Thanks for watching!
 

Art Direction:
Glenann Godden

behance.net/glenanndesign

Copy:
Rebecca Renner
behance.net/rebeccarenner
 
Design & Photography:
Travis Pietsch
behance.net/travispietsch