Sara Varela's profile

Institute of Contemporary Music & Performance

Year 2015
Client ICMP
Agency pslondon
My role Designer
Areas Branding, Collateral, Editorial
 
Background & Concept
The challenge was to develop a new brand for the Institute.
The new identity has a sophisticated, dynamic and fresh feel
that allows ICMP’s history and expertise shine through, whilst
demonstrating that it is innovative and forward-looking.
 
The brand has now been taken through to a new website,
corporate stationery, brochures, event marketing and even
accessories and clothing.
 
Below I present two concepts for this project.
 
Concept A
Concept B
Institute of Contemporary Music & Performance
Published:

Institute of Contemporary Music & Performance

The challenge was to develop a new brand for the Institute. The new identity has a sophisticated, dynamic and fresh feel  that allows ICMP’s hi Read More

Published: