Year 2015
Client London Clinic
Agency pslondon
My role Designer
Areas Brand Strategy, Illustration Direction, Collateral
Background & Concept
Client London Clinic
Agency pslondon
My role Designer
Areas Brand Strategy, Illustration Direction, Collateral
Background & Concept
The London Clinic is the largest independent private hospital
in the UK, located in the heart of London’s world-famous
medical district.
in the UK, located in the heart of London’s world-famous
medical district.
This brief was to rebrand the whole identity of the Clinic
but keeping some of it’s core elements and sophistication.
but keeping some of it’s core elements and sophistication.
Taking inspiration from the architecture, the brand is infused
with warm, natural colours, clean, elegant lines and a
well-proportioned grid for the layout.
with warm, natural colours, clean, elegant lines and a
well-proportioned grid for the layout.
The logo and rod of Asclepius (a staff and snake symbolising
medical care) featured on real estate across the Clinic, so the
new look & feel needed to incorporate this.
medical care) featured on real estate across the Clinic, so the
new look & feel needed to incorporate this.
