Year 2014
Client Eight²O (Thames Water)
Agency pslondon
My role Designer
Areas Branding, Video Direction, Collateral Materials
Client Eight²O (Thames Water)
Agency pslondon
My role Designer
Areas Branding, Video Direction, Collateral Materials
Background & Concept
One of the alliance partners, Veolia Water. The challenge was
tocreate a clear value proposition and then take that forward into
naming, branding and launch. It became apparent that there was
a need to create a new identity that reflected the innovative,
collaborative and ambitious approach of the alliance.
tocreate a clear value proposition and then take that forward into
naming, branding and launch. It became apparent that there was
a need to create a new identity that reflected the innovative,
collaborative and ambitious approach of the alliance.
It also needed to be somehow related to the water industry, but
not to be dominated by the Thames Water brand. The name came
bringing together the eight partners with the chemical formula for
water. For the logo, we studied how liquid flows, the patterns it makes
naturally and how droplets form and spread. Once we came up with
the idea for the new identity, we created literally hundreds of hand
drawn ink versions, allowing the liquid to take its natural course on
the paper, before selecting the final version.
not to be dominated by the Thames Water brand. The name came
bringing together the eight partners with the chemical formula for
water. For the logo, we studied how liquid flows, the patterns it makes
naturally and how droplets form and spread. Once we came up with
the idea for the new identity, we created literally hundreds of hand
drawn ink versions, allowing the liquid to take its natural course on
the paper, before selecting the final version.
