The new healthcare reform in the U.S. was seen by many as confusing and/or scary. Dean Health was looking for a way to connect with those in need of healthcare and make the process friendly and helpful. We created a simple touchscreen to be used in a retail setting where shoppers could tap through a few screens designed to make complex concepts easy to digest. A short benefit-driven video was also created so that it could be used within the retail environment as well as for push-marketing.
Strategy, Creative Direction, Copy Direction
Art Direction, Design by Lucas Fitzpatrick
Motion by Dave Kiehl
Created for Thirsty Boy
