"Over a decade of experience in the professional cinematography industry has given Freefly™ a unique ability to develop and bring innovative products to market that serve the needs of cinema and aerial professionals. Freefly™ is passionate about pushing the envelope technologically in order to provide our customers with the tools to capture amazing footage. The team consists of industry leading specialists all focused on one task, inventing solutions to allow unrestricted camera movement." - Freefly
As a graphic designer for Freefly™, I was contracted to build a cohesive branding system, design materials for the company's retail presence, and build the foundation for a line of branded apparel based on the existing logo — while maintaining the bold contrast and tech vibe the company had already established. I spent some time understanding the brand's mission and tone, as well as examining the current collateral and packaging. My goal was to juxtapose minimalism, contrast and selective floods of color to create a cohesively branded system that would be equally successful in applications from work station signage to sweatshirts.
