Air Dunkin
Dunkin' Donuts Campaign (Nike Collaboration)
Dunkin' Donuts Campaign (Nike Collaboration)
Taking Dunkin Donuts Iconic Branding which includes everything from the Frankfurter Font to the bright orange and pink colors; I have come up with a campaign that is appealing towards sport fans, an industry that Dunkin likes to associate their brand with.
In the World of Sports there are 6 Main Ingredients: Players, Arenas/Stadiums, Autographs, Sportswear, and Collectibles. I wanted my Campaign to involve every component listed to really attract the target audience.
Then add in an online Contest to enhance Dunkin Social Media Networks and you have a full proof Campaign that will grab the attention of every viewer.
Not to mention this Campaign is full of WALKING ADVERTISEMENT! And we all know that Nike is a popular apparel Brand, so this will definitely benefit the Dunkin Brand. Every time someone is seen wearing this Collaboration line, the viewer will immediately think of Dunkin Donuts, and we all know that subconscious thinking can work in powerful ways and ultimately boost any product or services sales.
In the World of Sports there are 6 Main Ingredients: Players, Arenas/Stadiums, Autographs, Sportswear, and Collectibles. I wanted my Campaign to involve every component listed to really attract the target audience.
Then add in an online Contest to enhance Dunkin Social Media Networks and you have a full proof Campaign that will grab the attention of every viewer.
Not to mention this Campaign is full of WALKING ADVERTISEMENT! And we all know that Nike is a popular apparel Brand, so this will definitely benefit the Dunkin Brand. Every time someone is seen wearing this Collaboration line, the viewer will immediately think of Dunkin Donuts, and we all know that subconscious thinking can work in powerful ways and ultimately boost any product or services sales.
Dunkin Project Research.
Dunkin Donuts & Nike Collaboration Products. Apparel that tastes as good as it looks and will grab the attention of anyone. (Walking Advertisement)
"Air Dunkin" Shoe Package Design.
Facebook Contest: Each contestant who's Air Dunkin photo is chosen as a winner will receive a Michael Jordan autographed "Air Dunkin" Basketball. All contestants must post the photo to their Facebook page and tag the Dunkin Donuts Page to be eligible.
All Contestants must have a Dunkin Donut Product in hand while doing their "Air Dunkin" pose. The most CREATIVE and ORIGINAL photo's will WIN!
NBA "Air Dunkin" Promotional Drink Canister Game Day Giveaway.
