Project Summary
We wanted to impart an exciting approach to the sometimes dry subject of how to start a business. While it can be about logistics, it's also about claiming your own vision of how to live your life. It's nothing short of rebellion--shaking up your idea of how to lead a more integrated, exciting life. With the arsenal of 24 years of running an international import business in our tool kit, we set off to create a dynamic website, blogs, social media articles, an email drip campaign, a Twitter feed, and multiple landing pages. The resulting brand garnered thousands of unique subscribers and followers, giving us an excellent email list and solid brand authority.
