Optima Telekom is the second largest landline operator in Croatia. Meeting their 10-year anniversary they decided for a rebranding. We joined forces with Jackie Agency who devised a brand strategy, while we were in charge of the visual identity and won the rebranding pitch.

 

The identity is based upon a simple logo intervention – by displacing the dot of the letter 'i' the logo is infused with energy and optimism. The red and black color-scheme creates a link with the previous identity.

 

 

The identity is further extended by the bouncing dot's red 'trail', thus opening the space for various logo mutations, whether in order to communicate Optima's services, or a key value of a current campaign.

A detailed graphic standards manual was created to ensure consistent applications of the visual identity.