Hunger Task Force
Don't Let Hunger Be Invisible: Cans and Guerrilla Campaign
Don't Let Hunger Be Invisible: Cans and Guerrilla Campaign
March 2011
Advertising
Guerrilla: These cans were made with a slot on the top to collect donations and placed near cash register change dispensers everywhere from grocery stores to coffee shops for people to deposit their change. The print ads reinforce the guerrilla campaign and make the public aware of the Hunger Task Force and the donation cans.
Advertising
At first glance, these appear to be just your average canned good. But when you look carefully, you see that there is something different about them; they all contain a message about hunger. Like these cans, hunger is blends into the background. You cannot tell who suffers from hunger just by looking. Hunger is an invisible problem.
Guerrilla: These cans were made with a slot on the top to collect donations and placed near cash register change dispensers everywhere from grocery stores to coffee shops for people to deposit their change. The print ads reinforce the guerrilla campaign and make the public aware of the Hunger Task Force and the donation cans.
