Context:
The author Julios d'Gales wanted to find an innovative and impactful way to publicize his phrases and texts, in order to draw public attention to his reflections on romantic relationships. Recognizing the need to stand out amid the noise of social media and contemporary culture, the challenge was to find an approach that transcended traditional conventions of literary dissemination and captivated the viewer's interest in a unique and memorable way.
The author Julios d'Gales wanted to find an innovative and impactful way to publicize his phrases and texts, in order to draw public attention to his reflections on romantic relationships. Recognizing the need to stand out amid the noise of social media and contemporary culture, the challenge was to find an approach that transcended traditional conventions of literary dissemination and captivated the viewer's interest in a unique and memorable way.
Solution:
To bring author Julios d'Gales' vision to life, studio Sensemedia focused on finding a creative and engaging way to capture the audience's attention. The use of anamorphic paintings on the naked bodies of couples, combined with Julios d'Gales' impactful phrases, proved to be a unique and captivating approach to convey deep reflections on romantic relationships. This strategy allowed the author's messages to be not only seen, but also experienced in a visceral and emotional way, ensuring a deeper and lasting connection with the target audience. To help us bring the project to life, we invited photographer Fernando Schlaepfer, known for his photographs of naked bodies.
