Below are seven concepts that were presented to John Hancock executives to present to the clients of a $2,000,000,000 plan. The Client was a Taft-Hartley Electrical Workers Union who was visiting on site and was to be greeted with these large signs (36.5"x72.5").

 

The goal was to capture the essence of their union and present John Hancock as the best Retirement Plan Provider in a clever and consistent way. All copy was written by myself.