When the ROAD TO ULTRA electronic music festival arrived to Puerto Rico the major event sponsor MEDALLA LIGHT (#1 local beer) needed an extra edge to amplify and activate their live social media reach.
InstaPic is a modern take on the photo booth concept. All photos posted to Instagram with #MEDALLAMUSIC are automatically printed by the InstaPic devices. This provides a clear incentive to promote MEDALLA via the event’s branded hashtag, it is the only way to receive a print.
For the guests: it's an engaging activity in which they’ll receive a free RTU souvenir though a innovative and seamless experience.
For the guests' followers: they get to experience the event from the perspective of the attendee’s. Which also amplifies the MEDALLA'S reach beyond those attending RTU.
Every picture tagged using #MEDALLAMUSIC hashtag is automatically printed as a 2”x3” branded print.
By incentivizing sharing and the use of the hashtag MEDALLA reached and expanded to those that are not physically there -- each hashtagged photo is seen by the thousands of Instagram users who follow the guests or explore the event hashtag. With the interactive gallery you’ll be able to give access to those that are not in attedance and in.
