PIM 2011-2012
The acronym PIM stands for Platform Innovatie in Marketing, a Dutch knowledge network that interfaces marketing and technology, with 750 members from prominent industry positions and still growing. At the beginning of each year a report is released to provide an overview of the most relevant trends in the marketing business that will impact the year to come.
In 2011 I was approached by Peter G., the editor of the report, who asked me to create a trailer illustrating the contents in a brief yet appealing and captivating manner with a degree of informational value. The result of 2011 was warmly received, hence we repeated this approach for 2012. The videos shown below are a combination of motion graphics I made on After Effects, short segments of existing footage available on the internet (such as Microsoft's Vision for the Future), and music tracks, each directed as a fast-paced videoclip.
