Make it feel real!
   Whatare the "correct images"? Weused to createconsistent and profound offerings that truly speak to the targetaudience on symbolic, emotional, and meaningful levels. Choosing the right images is vital if we want to handle with.

Thisis of course nothing new, especially to anyone with experience withdesign! Drawingand taking pictures is just part of the process to make things feelmore real. But we need to have the ability to choose the correctimages for the each project.

Firstly,our choice is based on the key value in context of modern Russiansociety. Historically, churches nature and art masterpieces tend toget the strongest emotions in the hearts of Russian people. That iswhy we have great collection of naturalistic images, made by ourphotographers. Secondly, despite of the context, this images takesthe honours and awards. Due to this fact it is real masterpieces,which are reflects real worlds. Thirdly, we take it to account thatbranch and primaryproducts interprize working with.

Thereis a lot of visual stimulus in our environments, that we filter outmost of it. Example: Show a picture of a starving kid, and somepeople will politely ignore your cry for help, because we’ve seenit all before. The SHOCK factor alone is not enough to keep itgoing.  Sometimes it just need to make it fascinative!

It’snot enough to deliver images to concretize the issue. You used to have the ability to make it feel real!