As a product copywriter for Anthropologie, I researched and brainstormed product names and marketing and promotional copy.
1/3: Anthropologie prominently featured a tagline I wrote for its unlimited furniture delivery promotion, "A Full House for a Flat Rate," on its website, in emails and in the printed catalog.
2/3: Anthropologie's Fall 2015 House and Home catalog featured sections that highlighted specific product collections, for which I wrote the accompanying marketing headers "Preferential Treatments" and "So Much to See."
3/3: Anthropologie's Fall 2015 House and Home catalog featured examples of product names that I wrote to reference unique aspects of each product collection: "Handcarved Woodlore," "Nami," "Mina," "Embossed Meridian," "Kalmar," "Leather Loom" and "Honoka."
