Re-Branding a Local Business | Summit Spice & Tea Company | This web comp is based largely off of Clubhouse Studios's design for Dishoom.com. I loved their art direction and I thought that it fit well with the brand image I wanted for Summit. The watercolor texture found throughout the site was used to emulate the feel of brewing tea. Color choice depends on the subject of the spread. The spices page use a red/orange to inspire a robust flavor while the tea page uses a yellow that feels like a cup of freshly brewed tea. The post categories are specifically created to inspire a sense of community and give the visitors a reason to return on a regular basis.
