Kero Alcoholic Beverages
PACKAGING DESIGN
Client: Kero | www.kero.co.ao | Market: Angola | Year: 2014
PACKAGING DESIGN
Client: Kero | www.kero.co.ao | Market: Angola | Year: 2014
Vertex BRONZE Award Winner 2014
Kero is an Angolan retailer looking to develop the country’s first private brand to be extended across four tiers: products accessible for all Angolans from basic commodity items to premium goods.
The range of Kero alcoholic beverages is pioneer because it is the first time that a private brand was put in this type
of products in the market. Using simple but sophisticated typography, graphic elements and colors (association to gold and silver on every product) we developed this bold approach which guarantee on self coherence between products.
Design: Jens Sievert