Dress Claudia
Trademark
Trademark
We have developed a brand for the company, which manufactures decorative stickers on the keyboard. As part of the project we have done the whole complex of works on identity: develop naming, logo, corporate identity, packaging and a stand for the displaing of goods.
Name of the brand — Dress Claudia — was formed from the "popular" keyboard name and the metaphor of a sticking process. This play on words captures well the essence of the product and at the same time understandable to consumers.
Name of the brand — Dress Claudia — was formed from the "popular" keyboard name and the metaphor of a sticking process. This play on words captures well the essence of the product and at the same time understandable to consumers.
Dressing theme is developed in the packaging design, we've done it in the form of hangers and a keyboard "suit" suspended on it. Package design is simple: cardboard is cut from a rack, which carries the pocket of clear plastic that allows you to see the product in all its glory.
"Dress up" your keyboard is quite simple — you just have to separate the sticker from the base and attach it to a key. This is a good way to extend the life of the keyboard, or change its appearance to your liking. And if the label suddenly get tired of it at any time be removed and a new stick.
The name of the trademark suggests the presence of the hero, and in the corporate identity was introduced by the character. Friendly Claudia will introduce customers to her wardrobe and tell you how to use it.
Also we have proposed to design a comapny's stands as a closet, inside which you can always pick up "clothes" for every taste.
