Good Insights specializes in getting companies and individuals on track. They co-create with clients to produce great results in a positive, systematic way.

The connection between a lightbulb and the word 'insight' is instantly apparent. But the natural lines of the bulb connote the personalized attention this consultancy offers.

The logo's text has a weight change, which not only separates words but also illustrates the marked change in the outlook of any company or executive that choses to work with this solid business consultancy group.