Brief:
Create awareness of Malaysian Red Crescent Society and encourage parents with young children to learn first aid.
Target Audience:
Parents with Young Children (24 - 40 years old)
Key Consumer Insight:
Malaysian parents care about their children's safety but they tend to rely on professional medical assistance.
They're afraid to harm the children more.
SMP:
The more you know, the safer your child is.
Create awareness of Malaysian Red Crescent Society and encourage parents with young children to learn first aid.
Target Audience:
Parents with Young Children (24 - 40 years old)
Key Consumer Insight:
Malaysian parents care about their children's safety but they tend to rely on professional medical assistance.
They're afraid to harm the children more.
SMP:
The more you know, the safer your child is.