Wes Henstock's profile

GREEN LABEL ART PROJECT VOL III ( 3 )

MOUNTAIN DEW GREEN LABEL ART PROJECT
Green Label Art Volume III, is a unique collection of limited edition Mountain Dew bottles, designed by 6 creative minds spanning the worlds of action sports, music, vinyl toys, video games, fashion, illustration and graffiti.
PUSHEAD
UPSO
JEFF McMILLAN
NATHAN CABRERA
CLAW MONEY
STEPHEN BLISS
showcase their Green Label Art bottles and personal artwork.

Concept : By day the gallery is a nod to sleek, contemporary museums and art spaces. By night the gallery is a tribute to the subcultures and heritage of NYC...

Content : Fully re-design interior space, re skin existing walls, install neon rope lighting and re paint black and white. Fully design show cases for product pieces and bottles, align and install. Work with printers, sign writers and frames and execute the final gallery pieces. Mount align and place the interior artwork. Design inner and exterior decals and neon sign. Manage and over see entire project.



Final renders and floor layout.
interior space pre launch
Before and after
focal point, see neon glow executing the night side of the space
exterior gallery
product shot and final hung artist and bottle artwork
example of final bottle case design, and full wall mount with track lighting
GREEN LABEL ART PROJECT VOL III ( 3 )
Published:

GREEN LABEL ART PROJECT VOL III ( 3 )

concept / design / execute the pop-up gallery for mountain dew green label art volume 3

Published: