I Design Websites is my freelance activity brand. For the last couple years I've learned and been able to confirm many times how important straight-forward communication and clear idea presentation is in the creative business.

 

I was looking for a strong, bold phrase explaining what I do, and the simplest possible way to illustrate it. Nothing seemed to be more suitable than "I design wbsites" statement reinforced by the brain ideogram - which refers to the main (I believe) creative process keywords such as - thinking, mind, reason, knowledge and creativity itself off course.

 

I perceive web design as craft rather than art so Helvetica 95 Black, with its boldness seemed to be a natural choice to highlight this fact as well as my love to simple, well organised design solutions. I Design Websites ideogram can work independently if needed as an avatar or icon. Including .net in the final design was deliberate decision aimed to emphasise web reference and simplify identification.