Otelo, vodafone's low cost provider, communicates its brand value in an attention-getting, inventive and simple manner. The comic-like illustration of a small bird singing "CHEAP CHEAP" serves as a key-visual and conveys the central message of the prepaid provider to a young target group: a good price-performance ratio without contract commitment.
The brand's key visual, a lttle bird, symbolizes freedom, indepedence, and communication at low rates.
The brand elements
The packaging design
Removing the SIM card sets the little bird free.
prepaid vouchers
print advertising
print advertising
print advertising
digital design
screensaver
The brand manual was distributed along with a small bird cage.
brand manual: sample pages
brand manual: sample pages
brand manual: sample pages
brand manual: sample pages
brand manual: sample pages
overview
AWARDS:
2010 Red Dot Communication - Corporate Design Award
2010 iF Communication Design Award
2010 DDC Gute Gestaltung 11 - Bronze
2010 Corporate Design Preis - Shortlist
