A film is made based on ten real-life couples who met through RSVP. The same celebrity actor and actress duo play all of the couples. The film is distributed strictly on the internet; its premiere is an online event.
The campaign is designed to engage key prospects: those who already spend a lot of time online, but may not have warmed to the idea of internet dating. Using ‘familiar faces’ that are easy to identify with, the film will help challenge lingering perceptions of dating sites.
The campaign is designed to engage key prospects: those who already spend a lot of time online, but may not have warmed to the idea of internet dating. Using ‘familiar faces’ that are easy to identify with, the film will help challenge lingering perceptions of dating sites.
