The 3 Spin logo has many attributes that allowed me leeway for graphic manipulations. The colors, the font and the name itself can lead to a variety of design elements that can go hand in hand with it’s overall identity.
However, the attribute I chose was the graphic placed above the type. I felt its form and the gradient of colors made it very versatile and would be the best sub-representative of the 3 Spin Identity, resulting in a Design Language.
Design Language
Business Card
Letterhead
Envelope
CD & Cover
Brand Kit