To create package design for a new line of milk cocktails under 3 Korovy 2 Kota brand.
Earlier Brandiziac created a logo and package design for a line of 3 Korovy 2 Kota dairy products. This time the challenge was to work with existing characters taking into consideration the limited space of the package. The cocktail line includes 4 of the kid’s favourite flavours: banana, strawberry, vanilla and chocolate. Due to limited package space we decided to create a separate hero for every flavor (two with cats) – he appears on the left side of the package. Other characters ‘hide’ on different surfaces. The package becomes a funny and entertaining kid’s game, that includes a barcode cat, a talking cow and gives all the necessary information in a form of memorable pictographs. Graphically the design differs from the dairy products line – it is lighter, clearer and allows for further development through new products.
The new cocktails are bright and interesting. The package stands out on a supermarket shelf and attracts the attention of both kids and parents.