This is for a school entrepreneurship project. The project is about providing transportation for students in campus for time saving from walking class to class around the campus.
First, the logo is playing with pronounciation. Easy = EZ or EC.
Instead of using normal corporate logo colores. I used different bright colors to represent student lives or small communities, colorful, energetic and fun.
Both E and Z have sharp corners and transportation usually have wheels. I decided to approach the logo design with 4 circles.
