For this project I was tasked with creating an advertising campaign with the target demographic of 3-9 year olds. We were tasked with creating either a print or video advertisment. I took the option of making both which made this project a lot of fun for me!
To begin this project We had to create a list of 50 words and 10 headlines. below shows you which words I based the advertisements off of (the ones colored in yellow) & which headlines I came up with.
After quite a few sketches I came to final concept that I would go with for my print ad campaign. (the final vector version had the headline you see above you)
Below are my 3 final print ads, the title of my campaign is "sail the s.s. crunch"
Next I continued with an extended campaign. with this I included a billboard, truck, internet, & bus stop mockups.
To complete this project, the final step for me was to create my commercial. Below are some screenshots of the post production for my captain crunch commercial.
And last I present my final version of my captain crunch commercial, I would like to thank my friends Matt & Bradley for acting in this commercial. if you guys like think this is a nice project make sure to click the thumbs up right below the video! and also feel free to leave comments below and thanks for checking out my project!
