Lettering consist in customizing the shape of a word, starting from an existing typeface or creating it from the ground up. It may concern a logotype, a header, or any typographic visuals.
Lettering comes in the middle or in the end of a creative process, in order to give a word the most expressive and meaningful silhouette.
Lettering comes in the middle or in the end of a creative process, in order to give a word the most expressive and meaningful silhouette.