Drawing attention towards the creative people from Leiden among all the people in the city of Leiden. In order for the people to have an outlet for their creativity, a monthly event will take place with the name "Creative Industry of the Month" (CIM). This event gives all people of Leiden the opportunity to publicly display their works, thus bringing together inspiration and the space for them to showcase and celebrate creativity.

The creative industry is a booming industry. Fields such as design, media and entertainment, fashion, gaming, and architecture are leading in innovation in various sectors. These branches of creativity offer out-of-the-box solutions for areas such as healthcare, security, and energy.