“25 Million Miles” campaign, being put into practice in the 25th year of Miles&Smiles, the Frequent Flyer Program of Turkish Airlines, started. The campaign, aiming to increase the number of member of Miles&Smiles both locally and throughout the world, stands out with its style full of action and fun. In the commercial film of the campaign, which was prepared by Innocean Worldwide Turkey, “You may be the greatest traveler” slogan is used. The film, referring to many figures such as pirates, sailors, pole explorers, Hezarfen Ahmet Çelebi and Wright Brothers known as passionate about discovering, traveling and flying, was shot by award-winning Spanish director Nicolas Caicoya in Istanbul. The shootings of the film, being produced by Spark Film Collective, were completed in 3 days after a long preparation period. The campaign, where 1 lucky Miles&Smiles member will win 1 Million Miles and 100 Miles&Smiles members will win 240.000 Miles, invites every traveler on TV, media, radio, outdoor and internet channels to visit www.25milyonmil.com and try their luck.