Explore the concept of ‘utopia.’

 

The concept and idea is 無(Wu) which mean nothing, no and empty. 無(Wu) is represent the utopia philosophy which doesn't exist. Utopia is a imagined perfect world that to balance the reality world, it's also symbolic hope.

 

By using perpetual mechanism and form a life park. Utopia Perpetual Life Park is open to public to relax and balance thier emotional. This part is minimize the usage of energy by applying pepertual mecahism. The park location is in the city to fulfill the stress full city citizen need.

 

To promote this park, corporate identity is designed. The teme is futuristic and fantasy. Design style refer to dutch design and simplicity.

 

The logo is a combination of lines, positive sign and up sign. It symbolic the positive values.

Desk toys is designed and target officers that stressful. Desk toy function as relax and concentrate mind, this let people who stressful can escape to their own Utopia imminently. Self-flowing Flask, Perpetual Train and Zen Garden are part of the park.