As part of the Brand Challenge process, students had to form a brand blueprint for their team that encompassed: an agency name, vision, mission, values, philosophy, positioning, essence & tone, and a conflict resolution strategy. A corporate identity needed to be formed that would encase all of the above elements in a unique, aesthetically pleasing, creative and strategic manner.
What was born is The Coffee Shop.
The power of space blended with the essence of collaboration.
Each team member is visually presented as a character upon a coffee sleeve, with their own role and matching description. Coffee is the theme here and is the golden thread throughout the entire corporate identity.
What follows next is the brand blueprint for The Coffee Shop:
Contributing members:
Sarah de Beer
Nicholas Grobler
Kabir Jardine
Elan Marx
Patricia Preston-Whyte
Vincent Schaffler
Chantelle Stewart
Photographer:
Tiya Broide - http://tiyabroide.tumblr.com/
