Bacardi-Martini | Bacardi Legacy Recruitment Film MEA 2016 | Digital Content Campaign
THE CHALLENGE | THE SOLUTION
Create an engaging film that will encourage new recruits in the Middle East, East Med and Africa region to enter into this year's Bacardi Legacy Global cocktail competition.
Create an engaging film that will encourage new recruits in the Middle East, East Med and Africa region to enter into this year's Bacardi Legacy Global cocktail competition.
We build a script around 4 previous participants in Legacy, Denzel Heath, Dinos Constantinides, Jad Ballout, and Eric Ballard, whom represented each of their markets, South Africa, Cyprus, Lebanon and Dubai, respectively.
Each told a positive story of success in their personal life, and in their career. The film features the Bacardi-Martini Regional Brand Ambassador Richard Iwrin, who ends the film with a call to action.
Bacardi Legacy Recruitment Film MEA 2016 | Film
Stills | Screenshots
Stills | Behind the Scenes
Kit: RED EPIC with Samyang Lens Kit
Music Credit: 'Textures' (Electric Lime Original Composition)
Music Producer: Nick Scholey
Cinematography/Editing: E_L Productions
Created: August 2015
Director/DOP: Pabz Alexander
Camera Assistant: Erwin Ceniza
Producer: Michael Ahmadzadeh
Music Producer: Nick Scholey
Cinematography/Editing: E_L Productions
Created: August 2015
Director/DOP: Pabz Alexander
Camera Assistant: Erwin Ceniza
Producer: Michael Ahmadzadeh
