bmi Bank Bahrain
Re-branding and repositioning. Identity Refresh, Dispenser Machine Design, 1st & 2nd phase Advertising,
General Collateral and Card Designs.
Re-branding and repositioning. Identity Refresh, Dispenser Machine Design, 1st & 2nd phase Advertising,
General Collateral and Card Designs.
With many banks on the market offering much the same service if not better BMI needed to use branding to become
a strong competitor. With this in mind and the changing attitudes of the consumer (era of choice, ethical options, climate change concerns) BMI needed a different strategy that appealed to the peoples constantly changing attitudes. Consumers are now looking to buy products and use services that reflect their own personality e.g. Apple, Sony, Starbucks.
Being well aware that people are often very dubious and sensitive when it comes to banking, a large percentage of customers don’t even like or trust banks and see them as large old fashioned institutions. We had the opportunity to tap into the consumer brand and reposition BMI as the consumers bank, a brand that expresses their needs and that partners with them not controls them.
Being well aware that people are often very dubious and sensitive when it comes to banking, a large percentage of customers don’t even like or trust banks and see them as large old fashioned institutions. We had the opportunity to tap into the consumer brand and reposition BMI as the consumers bank, a brand that expresses their needs and that partners with them not controls them.
BMI was born from the aspirations of Bank Muscat international.
BMI’s birth is the result of the merger of a unique set of individuals and circumstances driven by the extraordinary powerful combination of vision and faith – in BMI and in tomorrow and an unquenchable determination to survive and succeed.
BMI’s birth is the result of the merger of a unique set of individuals and circumstances driven by the extraordinary powerful combination of vision and faith – in BMI and in tomorrow and an unquenchable determination to survive and succeed.
Who are our customers? People driven by the faith in the power of hope and human determination
to breed success.
What is our mission, our fight? It is our sacred mission to always keep hope alive. we stand to demonstrate the power of hope and human self determination. We transcend through boundaries and unite. BMI is expanding into emerging markets, its river of hope is ever expanding new horizons, relentlessly flowing, emerging, growing, and adapting. As BMI opens up in new markets of Europe, Middle East and Africa its river ways spread to supply. BMI is a young and dynamic brand... We belong, we feed, we inspire.
to breed success.
What is our mission, our fight? It is our sacred mission to always keep hope alive. we stand to demonstrate the power of hope and human self determination. We transcend through boundaries and unite. BMI is expanding into emerging markets, its river of hope is ever expanding new horizons, relentlessly flowing, emerging, growing, and adapting. As BMI opens up in new markets of Europe, Middle East and Africa its river ways spread to supply. BMI is a young and dynamic brand... We belong, we feed, we inspire.
bmi Sapphire
Sapphire a Premier Banking Sub-brand of BMI.
Bilingual Website and Collateral Designs
Printing: As standard; Metallic papers, Blue Foiling and Spot UV
Sapphire a Premier Banking Sub-brand of BMI.
Bilingual Website and Collateral Designs
Printing: As standard; Metallic papers, Blue Foiling and Spot UV
BMI Banks premier banking service “Sapphire” was launched in 2008 resulting in a record 23% increase in profits.
